PPC management company in India
Returns Per Click
Returns Per Click (RPC) is a key metric used in digital marketing, particularly in pay-per-click (PPC) advertising, to measure the profitability or effectiveness of each click. It represents the amount of revenue generated for each click on an advertisement. This metric is crucial because it helps advertisers understand how much value they are getting from their advertising spend.
RPC is calculated by dividing the total revenue generated by the number of clicks on the ad.
Why Pay Per Click ?
Achieving faster results is possible with PPC.
While organic methods like SEO lead to sustainable growth through consistent efforts over time, PPC is ideal when the goal is brand awareness, launching new products, or boosting sales.
PPC enables you to reach your target audience quickly by allowing you to define the time, location, device, and more. You can target based on factors such as geo-location, interests, behaviors, and demographics, and even retarget visitors to your website using PPC campaigns.
As a leading PPC management company in India, we implement comprehensive and strategic PPC practices to help you achieve your goals efficiently.
How do we do it?
Keywords Research and Keyword Selection
Being masters at search engine marketing, our paid media experts will conduct thorough keyword research and come up with a set of keywords that aligns best with your business as well would bring you bounteous conversions.
Copywriting for Ads
We would power up your PPC campaign with fresh creative and compelling content. While data helps find the target audience, a great design and message would let you hit the bull’s eye.
Suggestions for optimizing the landing pages
In the words of Brian Halligan, “You can increase conversion rate and ROI by several times by making PPC landing pages extremely relevant”. That is exactly what we do!
Bid Management
Our PPC managers strategically plan the bids. We would bid on the keywords that are likely to give you great ROI for every penny you have invested.
Conversions and Sales Tracking
PPC facilitates conversions and sales tracking with codes and other tools. They act as a compass heading us in the right direction.
PPC Monitoring & Reporting
We adopt an iterative, sprint-based approach and take the performance data and audience insights into consideration and optimize the campaign strategically based on data. Lastly, a comprehensive and transparent report is sent to clients to review their ad spends.
Our Achievements
As a certified Facebook Marketing Partner and Google AdWords Partner, we offer the advantage of leveraging our premier partnerships with these industry leaders. Trust us to manage your PPC campaigns and unlock the full potential of these platforms.
Whether you're launching your first PPC campaign or your hundredth, our experience, expertise, and commitment to excellence ensure we can drive impactful results for your business.
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Google AdWords Partner
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Facebook Marketing Partner
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More than 8 years of successful
Our PPC Management Services
Text ads, also known as search ads, are the most prevalent form of paid advertising that appears at the top of Google's search engine results pages (SERPs), above the organic search results. When a user enters a query related to your business, these ads are displayed at the top of the search results. They are concise, informative snippets that include a link to your website.
- Provide a brief overview of your business.
- Displayed above the organic search results at the top of the page.
- Contain a link to your business website.
Display Ads are a type of online advertisement that appears in the form of visual banners, images, or videos on websites, apps, and social media platforms. Unlike text-based search ads, display ads are more visually engaging and can be used to raise brand awareness, drive traffic to a website, or promote products and services.
- Visual Appeal: Display ads use images, videos, and graphics to capture the audience's attention.
- Wide Reach: They can be displayed on a vast network of websites, reaching a broad and diverse audience.
- Targeting Options: Advertisers can target display ads based on demographics, interests, behavior, and even specific websites.
Remarketing ads are a type of online advertising that targets users who have previously visited your website or interacted with your brand in some way. These ads are designed to "remind" potential customers about your products or services, encouraging them to return and complete a purchase or take another desired action.
- Increased Conversions: Since these ads target users who have already shown interest in your brand, they are more likely to convert into customers.
Shopping Ads are a type of paid advertising commonly used by e-commerce businesses to promote their products directly on search engine results pages (SERPs). Unlike text ads, shopping ads display an image of the product, its price, the store name, and sometimes additional details like reviews or special offers. These ads are typically found at the top of search results or alongside them, making them highly visible to potential customers.
- Visual Appeal: Shopping ads include product images, making them more eye-catching and engaging than traditional text ads.
- Product Information: Each ad displays essential details like the product title, price, store name, and sometimes ratings or discounts.
- Targeted Placement: These ads appear when users search for specific products, increasing the likelihood of clicks and conversions.
PPC Management FAQs
SEM refers to Search Engine Marketing also known as PPC (Pay Per Click). SEM involves various practices to surpass the stack of websites and appear in the best location on the first page of Google. It further allows you to appear on various applications and devices of your intended audience at the desired time. In a nutshell, SEM helps in achieving faster results.
SEM is optimizing your website’s visibility on the search engines like Google through paid ads. You achieve faster results but only for the time, you run your ads. Whereas, SEO is a long-term strategy for organic growth. Results take time but help you drive consistent traffic m-o-m.
PPC drives quick results in your website optimization endeavors. Here are all the perks of PPC marketing:
- Fast results
- Branding
- Precise targeting
- Measure performance
We Commit, We Deliver. At dotfy, we take complete ownership of your PPC campaigns and commit every resource to achieve the desired objective. This sincerity has entitled us to be a result-oriented PPC company in India.
Our dedicated client servicing managers will assist your every query for any of our services that you avail.